A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. There are just a few factors why you need to protect your brand:

Notice

Trademark registration of one’s mark gives everyone constructive notice of the ownership. In my view, this is one of, if not the most compelling reason for registering your mark. With notice, a third party doing a look on an identical or similar mark as yours will identify that you already own the mark, and is therefore put on notice that its use of an equivalent or similar mark to yours may lead to trademark infringement. 3rd party is put on notice to locate a new and different mark. With such notice, registering your mark prevents a conflict in foreseeable future.

Social Media

Social media is the best way to resource for many businesses. Customers search for brand names on the many social media sites including Facebook, Twitter, and Pinterest. Each web 2 venue has policies into position to drive back improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social sites for financial gain, for example, is not uncommon. Such improper practices can end up with the venue suspending the wrongdoer’s social media account. Know the venue’s policies for info. However, I have found that a person complain the social media site for these wrongdoing and claim that another is your brand without permission, the social media administrator responds with a request of proof of ownership of your subject designer. A trademark registration gives compelling evidence brand control.

Brand Loyalty

Registering your mark shows a commitment to your brand name and shows your customers that pledge. The goodwill that could be developed through such commitment is invaluable to a profitable business.

Cybersquatting

Cybersquatters register domain names that is the same or similar to other parties’ trademarks or known brands with the only purpose of selling them (to the rightful owner) of a high fee. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner to go to court distinguish between assignment and transmission of trademark collect damages from individuals who register a domain name name will be identical or similar for your own trademark.

Trademark Renewals

Trademark registration can work for as long as you continue using the mark in commerce. Usually are some companies that have registered trademarks which can be over 100 years old.

Trademark registration may not be for organization, no matter. However, there are lots compelling advantages of protecting your brand just you protect any other business help. A trademark is your business’ brand, its identifier. Protect it with trademark registration.