How to Grow Your Small Business Using Instagram

Instagram is an online mobile application that is used for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter includes fast become a very popular social media tool. Instagram was originally developed so that people could apply different filters to photographs that they taken on their mobile phones and would allow the actual easily upload and share these photos with friends (or account followers) using the Instagram application. More recently video was introduced to Instagram it can easily be uploaded, but Instagram videos are limited to between 3 to 15 seconds long.

Why are businesses turning to Instagram?

There much more than 300 million Instagram users all through.

Approximately 70 million photos are uploaded per weekend.

The account is ‘free’ to produce so the numbers of low barriers to admission.

It can be a medium that allows for easy sharing of content round the clock.

What kind success have businesses achieved using Instagram?

Businesses for Levis, L’oreal and hundreds of others tend to be able the following the tool to:

To increase awareness to their products and services.

To increase brand exposure.

To showcase their community and pro bono work to inspire and attract leads to build relationships their product, service or brand.

Run successful promotions, competitions and giveaways.

Small Business marketing success with Instagram

Instagram appears to be particularly popular with product based businesses resulting from its visual nature. Many businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using Instagram. This is because the application allows for photos to be posted and shared folks either wearing or using these products. For instance, a food manufacturer might post photos as someone cooking with, sharing a meal, or entertaining friends using their food products and solutions. This success is not exclusive to big brands as little business businesses are usually able to leverage the ability of Instagram to engage their satisfied customers. For instance, Melbourne based caf The Kettle Black had over 45,800 followers in March 2016 they have achieved this through the use of attractive photographs of their own food and pictures of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers and also other Instagram users would be interested in or search for the purpose of.

Influencer marketing

Bloggers, social media stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands people today following their buy instagram likes bank account. This ‘influencer’ group translates to , there are a couple of eyeballs there ready notice your merchandise. The audience has been intended for you. The engagement has recently been formed and enjoying this by getting your product uploaded onto their Instagram feed or featured by a blogger or popular Instagram account holder will to be able to to improve your audience quicker. Therefore taking time to identify key ‘influencers’ in your industry and in what way you can tap into this is important.

Hashtags – What is he / she?

How do they really be used to increase business exposure?

I suggest that if you are interested in getting onto Instagram you take the time initial doing your Hashtag investigating. Hashtags are tags a person can can add in a caption of a photo that you upload. By utilizing a hashtag you really should use the # symbol at best of the tag and afterwards add a keyword or several keywords without spaces after the hash representation. For example, you might post a unit image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. Might possibly already consider hashtags as they are also popular on Twitter however if you are not take an appearance online notice some involving how they have been used. The reason of the hashtag is to tag your photo together with a subject or topic category that is ‘searchable’ or ‘popular’ on Instagram.